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GXVE Beauty

Magic's in the Makeup


Help Gwen Stefani create the beauty brand she always dreamed of since working behind the counter at Anaheim department stores.

Our role

  • Brand Strategy & Architecture
  • Visual & Verbal Identity
  • Packaging
  • Brand Campaigns
  • Photography & Video

Full Product Half

About GXVE

GXVE, pronounced “give,” was inspired by how she has signed her name since high school...Gx (Gwen with a 💋).

GXVE product


Each vegan and cruelty-free product was designed in Gwen's iconic black, white, and gold style as the ultimate expression of high and low.

GXVE update
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The brand launched in March 2022 in Sephora and online to rave reviews.