Give an e.l.f. Campaign

Making an e.l.f.ing impact

Challenge

Highlight e.l.f. Beauty’s long-standing commitment to social impact and values-driven leadership — all found in their 4th annual impact report — by creating a cultural movement that inspires people to act on their beliefs.

Our role

Site Design
Campaign Strategy
Creative Direction
Photo & Video
Launch Campaign

The Insight

While it’s easy to look at the world’s chaos and negativity and say “I don’t give a f#@&,” we encourage everyone to “give an e.l.f.” — a bold way of turning compassion into action and caring into culture.

The Changemakers

The campaign brings together a constellation of collaborators who partner with e.l.f. to bring their values to life, from Billie Jean King to Amanda Nguyen to Jess Rona. Each changemaker stares down the camera, asking what you give an e.l.f. about.

Creating the moment

e.l.f. is a bold disruptor with a kind heart, so we disrupted Penn Station, the New York Times, an experiential lot in lower Manhattan, not to mention social feeds everywhere.

CASE gives an e.l.f. What do you give an e.l.f. about?

Results

Launched with a live donation activation supporting e.l.f.’s $2.5M+ annual giving, allowing the community to choose causes for future donations.