Challenge
Help create a high-performance haircare brand with world-renowned materials scientist Eric Pressly, Ph.D.
Our role
- Brand Strategy
- Naming
- Visual & Verbal Identity
- Packaging
- Launch Campaign
- Photography & Video
- E-Comm & Marketing Sites
- Social Strategy & Content
Name
epres, pronounced “ee-pray,” was inspired by abbreviating Eric Pressly’s name plus the significant difference of the hair before and after (“apres” in French).
Packaging
Social Content
The social-first content dynamically visualizes efficacy, illuminates the science behind the product, and demonstrates the simple, one-step process of the hero product: the bond repair treatment.
DIGITAL
A mobile-first digital experience that mimics the simplicity of the product to make shopping as easy as the treatment itself.
RESULTS
The brand launched in fall 2022 and online at epres.com.
