Epres hp banner

Epres

Credible science. Incredible results.

Challenge

Help create a high-performance haircare brand with world-renowned materials scientist Eric Pressly, Ph.D.

Our role

  • Brand Strategy
  • Naming
  • Visual & Verbal Identity
  • Packaging
  • Launch Campaign
  • Photography & Video
  • E-Comm & Marketing Sites
  • Social Strategy & Content
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Name

epres, pronounced “ee-pray,” was inspired by abbreviating Eric Pressly’s name plus the significant difference of the hair before and after (“apres” in French).

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Packaging

The consumer and professional bond repair packaging was designed with nods to Eric’s workspace—glass beakers and green tints of his glass shelving—to create simple & elegant products.

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Social Content

The social-first content dynamically visualizes efficacy, illuminates the science behind the product, and demonstrates the simple, one-step process of the hero product: the bond repair treatment.

DIGITAL

A mobile-first digital experience that mimics the simplicity of the product to make shopping as easy as the treatment itself.

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RESULTS

The brand launched in fall 2022 and online at epres.com.

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