Challenge
Help transform this established brand from skimmed-over to sought-after.
Our role
- UX Strategy
- UX Design
- Social-First Launch
- Content Creation
- Digital Campaigns
- Digital at retail
- Ongoing Digital Support
Global Digital
Clinique & CASE partnered to develop the vision, strategy, and design for the e-commerce business globally.
With a “mobile first” approach combined with a “modular” content strategy, CASE designed Clinique.com user interface allowing highly personalizable and easily updatable content across platforms.
KEY RESULTS
As part of our digital partnership with the Clinique team, our mobile-first redesign of Clinique.com and subsequent digital campaigns contributed to an award-winning global digital and e-commerce experience that helped increase sales YOY 34% and increased YOY conversion from repeat buyers by 12% and first-time buyers by 32% and reduced the cart-abandon rate by 61%.
