By Danielle Goldmark
After spending 20 years in Soho, our NYC team is sharing our favorite spots to explore, get inspired, or enjoy an oat milk flat white.
We’ve been Soho natives since we opened the first CASE in 2004. After 20 years of exploring every corner of Manhattan’s chicest neighborhood, we’ve curated a list of our favorite Soho spots. From a cozy brunch to developing your own shade of lipstick, here are 20 places we love in Soho.
FOR THE FOODIE
1. Olive’s
On any given day, you’ll find an array of Olive’s coffee cups and to-go bags scattered around the CASE office. Olive’s is a bite-sized, no-frills bakery that offers scrumptious and warming sandwiches, soup, salad, baked goods, and a killer coffee.
191 Prince St, New York, NY 10012
2. Fanelli’s
Our go-to for a quick lunch or post-work drinks, Fanelli’s is a Soho staple. The 100-year-old pub is on the smaller side, but the tight squeeze is part of Fanelli’s charm. Pop in a burger or grab a seat at the bar for a beer and some of Soho’s best people watching.
94 Prince St, New York, NY 10012
3. Alidoro
This elevated Italian sandwich shop serves up a variety of speciality sandwiches. From popular classics to innovative specials made with seasonal ingredients, we love picking up Alidoro for a delicious lunch.
105 Sullivan St, New York, NY 10012
4. Levain
There’s always a line outside of this Instagram-famous bakery for a reason! Levain serves up the dreamiest cookies and baked goods. Grab a few goodies and a latte to enjoy while you walk around Noho.
340 Lafayette St, New York, NY 10012
5. Los Tacos No.1
Los Tacos is a staple in our office lunch rotation. This fast-casual Noho joint has a classic Perfect for a meal or snack, this flavorful spot Noho is a must-visit.
340 Lafayette St, New York, NY 10012
6. Pop-Up Bagel
Known for their made-to-order fluffy bagels, Pop-Up Bagel is one of our go-to’s for breakfast around the office! Their menu ranges from traditional bagels and spreads to their best-selling salt bagels and maple syrup butter.
463 W Broadway, New York, NY 10012
FOR THE EXPLORER
7. The New York Earth Room
While New York isn’t known for its plethora of nature, we’re lucky enough to be neighbors with Dia Art Foundation’s New York Earth Room. The exhibition features a permanent installation of 250 cubic yards of earth, providing an unexpected multi-sensory experience in the city.
141 Wooster St, New York, NY 10012
8. Hauser & Wirth
The iconic art gallery just opened yet another location right across from the CASE office in Soho. Located in a vintage truck garage, Hauser & Wirth’s seasonal exhibitions are wonderful sites to see — especially when you need a break from the NYC cold (or humidity, depending on the season).
134 Wooster St, New York, NY 10012
9. Washington Square Park
Also known as the nucleus of NYU’s scattered campus, Washington Square Park combines the city’s hustle and bustle with access to nature and plenty of entertainment. Our tip? Grab a slice from Joe’s Pizza around the corner and find a bench to people-watch.
Washington Square, New York, NY 10012
10. Explore Little Italy
Nestled between New York’s Soho, Chinatown, and Lower East Side, Little Italy boasts rich European culture from its people to its food and fashion. With bites like Lombari’s pizza and Ferrara Bakery, and activities like the Little Italy Street Art Project and the New Museum, Little Italy is a must-see.
Little Italy, New York, NY
11. Explore Chinatown
This vibrant lower Manhattan neighborhood has everything that makes New York, New York. The culture-rich, resilient neighborhood that showcases the grit, arts and unbeatable food of Chinese immigrants old and new.
Chinatown, New York, NY
FOR THE BEAUTY & WELLNESS ENTHUSIAST
12. Fueguia 1833
Fueguia 1833 offers a more spiritual approach to beauty, paying homage to the history, art, and nature of Argentina. The fragrance house is on a mission to honor the indigenous communities of South America who guard and grow the aromatic plants used in their perfumes.
21 Crosby St, New York, NY 10013
13. Lip Lab
As beauty enthusiasts, we love the concept of custom making your go-to lip product. From lip balm and gloss to lipstick, Lip Lab serves up a fun, interactive experience for makeup mavens.
133 Wooster St, New York, NY 10012
14. Officina Profumo
This Florence-born perfume shop is where craftsmanship meets heritage. As one of our favorite boutiques to indulge in all things fragrance, Officina Profumo is a true Soho gem.
285 Lafayette St, New York, NY 10012
15. Le Labo
Already a staple in many of our perfume collections, Le Labo is where anyone and everyone can find their signature scent. From home candles to on-the-go perfumes, Le Labo takes a contemporary approach to fragrance.
233 Elizabeth St, New York, NY 10012
16. Detox Market
A one-stop-shop for clean beauty, Detox Market carries all your faves from skincare and haircare to makeup and body. Every product available here has been curated with cruelty-free ingredients and with eco-conscious processes.
76 E Houston St, New York, NY 10012
17. Diptyque
A home and beauty staple, Diptyque has our heart. From their classic scents like Baies and Feu de Bois to their seasonal candles and body products, we adore everything Diptyque has to offer — love gifting their candles to loved ones.
31 Prince St, New York, NY 10012
18. Flying Solo
This eclectic boutique boasts unique global fashion designers and beauty brands. From gorgeous perfume bottles to international skincare, Flying Solo is the perfect start to your Soho shopping day.
420 W Broadway, New York, NY 10012
19. FORWARD SPACE
Loved by our NYC team, Forward Space is our go-to for a pre- or post-work sweat. The studio offers euphoric dance fitness classics in a sleek club-like room that makes 55 minutes fly.
24 Spring St, New York, NY 10012
20. CASE
Once you’ve completed your Soho tour, walk back to the CASE office to recharge.
145 Wooster St, New York 10012